Jeff Hochstrasser

Jeff Hochstrasser, a native of Tacoma, Washington, has over 45 years of media and
advertising experience. He received his Bachelors and Master’s degrees in
Communication from BYU-Provo, and his Doctorate in Education from The University of Idaho.

He was the founder of Highstreet Advertising, Inc, a small, award-winning agency
located in Puyallup, Washington which, under his guidance, reached over $10 million in agency billing. His son, Jeff, now owns and actively runs that company. While running the agency, Jeff also ran his national seminar company, Northwest Seminars, and helped
a number of authors, through creative marketing strategies, get their books on the New
York Times bestseller lists.

Br. H,. as he was known at BYU-Idaho, shared his knowledge and experience teaching courses in advertising, media strategy and media sales for 16 years, finally retiring from
the university in August of 2020. He was also a faculty advisor for Soapbox, the student-run advertising and PR agency on campus and worked with the advertising sales team for Scroll.

He recently started a company called Quipco, LLC, and spent 1 ½ years developing an app to help young people present themselves to potential employers and a website for
those potential employers and HR professionals to find the job seekers.

In addition to his professional career, Jeff has served in many church leadership positions for The Church of Jesus Christ of Latter-day Saints. He also served a full-time mission in Germany for the Church and can still speaks a little German to this day.

He enjoys watching college sports (especially BYU), plays a little golf and tennis and
even goes skiing with the grandkids.

He and his wife, Debbi, currently reside in Rexburg and have 4 children, 12
grandchildren and 2 great-grandchildren.