Dale Dixon is the Chief Innovation Officer at BBB Great West + Pacific, where he leads AI integration, partnership strategy, and Accredited Business growth across an eight-state region.

He’s spent over two decades helping business leaders communicate more clearly, build trust faster, and use emerging technology without losing the human element. That work shows up in his podcast, “The Game Changers” (280+ episodes, 11 years running), and in his book Sweating Bullets, a practical guide to high-stakes communication.

Dale is based in Idaho and brings a straightforward belief to everything he does: trust is the most valuable asset a business can build, and the right tools make it easier to earn.