Traction by Geno Wickman

January 2024


by Geno Wickman

“Traction” by Gino Wickman is a business book that focuses on helping entrepreneurs and business leaders build a more organized and successful company. The book introduces the Entrepreneurial Operating System (EOS), a practical framework that provides a clear and holistic approach to managing a business.

In “Traction,” Wickman outlines six key components of the EOS, which are:

  1. Vision: Creating a clear and inspiring vision for the company.
  2. People: Surrounding yourself with the right people and ensuring that they are in the right seats within the organization.
  3. Data: Utilizing data and metrics to make informed decisions.
  4. Issues: Developing the ability to identify and solve problems within the organization.
  5. Process: Establishing efficient and effective processes throughout the company.
  6. Traction: Ensuring that everyone is on the same page, working toward common goals, and executing the vision.

The book provides practical tools and strategies to implement each of these components, helping business leaders gain traction in their companies and achieve their long-term goals. It’s a valuable resource for entrepreneurs and leaders looking to improve their business’s performance and scalability.

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